Winfield | MBA in Marketing Management

MBA in Marketing Management

Program Overview

Designed for both experienced and aspiring marketing professionals, this MBA program prepares you for senior roles by equipping you with skills to develop marketing strategies, manage product launches, enhance customer experiences, and utilize digital and social media marketing. You'll learn to drive business growth by building strong brands, evaluating markets, and leveraging data and innovation. Additionally, you'll understand marketing's relationship with finance, HR, corporate governance & operations essential for leadership roles. Graduate with a globally respected MBA and the expertise to advance as a marketing leader, strategist, and business partner.

Entry Criteria

1. Bachelor's degree
2. Postgraduate Diploma ( Level 07)
3. Five years of supervisory-level experience

Duration	12 Months
Credit Value	Postgraduate – 120 UK Credits Master – 60 ECTS / 120 UK Credits
Language	English
Intakes	Rotational / Every module
Qualification awarded by	Guglielmo Marconi University - Italy
Location	Winfield School of Business (Pvt) Ltd., Colombo 07.
Mode of delivery	Fully Online Lectures
Assessment	Assignments
Transcript	Preview

The programme offers following modules

Manage Team Performance to Support
Strategy Information Management and Strategic Decision Taking
Leading a Strategic Management Project
Strategic Planning & Direction
Development as a Strategic Manager Finance for Managers
Strategic Marketing

Specialization module - Digital Marketing in Analytics
Dissertation – Research Methodology
Final project (In your Specialized area)

The University – Guglielmo Marconi University, Italy

Guglielmo Marconi University Unimarconi, Italy’s pioneering Open University recognized by the Italian Ministry of Education, University and Research (MIUR), champions innovative learning methods and interdisciplinary skill development with a global focus. With 16,000 students enrolled in various programs, 300 faculty members, and over 200 academic advisors, Unimarconi fosters a diverse academic community. Located in Rome, with regional and international branches, Unimarconi enables both local and international students to complete exams and present their thesis/dissertation without leaving their respective regions or countries. Unimarconi holds accreditation from SAQA and ENIC-NARIC.