Postgraduate Diploma in Strategic Marketing

Leading to European MBA

Completion in 06 Months

Program Overview
The OTHM Postgraduate Diploma in Strategic Marketing program (Level 7) designed to offer learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage. Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Upon successful completion of the course, the learners become eligible to access to fast-track MBA Research stage offered by the University of Chichester. Learners could choose MBA (General), require to complete only 2 modules and the dissertation (research) within 6 months.
Entry Criteria
• Bachelor’s Degree or
• Acceptable Professional Qualification or
• 6 years supervisory experience or
• Combination of above
Credit Value60 ECTS / 120 UK Credit
Duration8 Months
LanguageEnglish
IntakesRotational / Every unit
Qualification awarded byOTHM (UK)
LocationWinfield Institute, Colombo 08,
Mode of deliveryIn-class lecture / Online
AssessmentAssignments
Academic LevelLevel 07
Transcript Preview

The programme offers following modules

  • Contemporary Issues and Principles of Marketing

  • Consumer Behaviour and Market Communications

  • Digital and Social Media Marketing

  • Contemporary Challenges and Strategic Marketing

  • Strategic Brand Management

  • Marketing Research Project

Winfield – OTHM Sri Lanka

OTHM is a UK based awarding organization approved and regulated by Ofqual (Office of the Qualifications and Examinations Regulation) in England and recognized by Qualifications Wales with a network of numerous delivery centers globally to deliver various qualifications. Also OTHM is a full member of Federation of Awarding Bodies (FAB) in UK.

This provides flexible qualifications which is recognized by Higher Education Institutions (HEIs) and employers globally. The graduates are accepted by HEIs onto their various degree and master programmes with advanced standing.

The Organization, always aims to develop as an organization that is forward-thinking in order to support industry by providing excellent qualifications enabling a highly qualified and experienced workforce, having the main objectives as,

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To uphold the integrity of the qualifications and assessments

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To provide British Standards Qualifications globally

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To promote professionalism & To promote ethical practice

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